After making our first appearance as a Gold Sponsor at the Accounting Business Expo, the Financials 365 team would like to say a big thank you to everyone who took the time to come and speak with us.
Here I share my thoughts on my first experience at an expo as an intern with the Financials 365 team.
The expo experience
The 2018 Accounting Business Expo, held over two days last week at the International Convention Centre in Sydney, was an event not to be missed by anyone in the industry. Featuring over 150 exhibitors, 4000 professionals in attendance, and 100 seminars, this was the second largest accountancy and finance exhibition in the world. If you have not yet been to an expo, I am confident in saying that it is quite unlike anything you will have ever seen before – filled with eye-catching stalls, enough branded paraphernalia to fill every bag and pocket you have on you, and bubbly business professionals jumping at the chance to interact with like-minded people.
Meet your clients
It’s not everyday that you get the chance to shake hands with the people you are designing software for, and if you do get the chance I suggest you take it. The expo provided the perfect opportunity to get a realistic snapshot of exactly who our product is designed for. Whether speaking with an accountant, bookkeeper, or small business owner, each person was looking for something slightly different out of the product. These conversations were invaluable for better understanding what features of the product are most important to different types of users and really put a face to the people we are seeking to help.
If I had to pick one word to describe my expo experience, it would be this. After having the chance to listen in on my colleagues as they discussed features of the product in detail and answered the questions of prospective clients that I had not yet thought to ask, I was left with a much more rounded understanding of what Financials 365 really has to offer.
I also had the chance to attend a handful of the seminars that took place, where I was able to find out more about the latest trends, growth strategies and tactical advice in the accounting field. Our very own Steve Woolley and Chris Mackenzie were met with an eager crowd as they took to the stage on Thursday to discuss the unique capabilities of our cloud based software. I learnt a lot from both Steve and Chris throughout the expo as they both took the time to explain their work to me and answer every question I had.
How could I not mention the free coffee! The Meet-up Café hosted by Financials for Office 365 not only provided a relaxed setting for meetings, but also a place to simply sit back and grab a coffee between seminars. Word of the café seemed to spread fairly fast, with the line-up for coffee only clearing up at the close of the expo.
Thank you to everyone who came to speak with us, it was great to meet so many lovely attendees and hear about their businesses. The Financials 365 team looks forward to seeing you next year!
See more from this years Accounting Business expo here.